Modern prophet of free time, alpine skiing, excursions, in all seasons, he colloborates with various specialized magazines writing articles on skiing and adventures all over the World: USA, Canada, South America New Zealand, Africa, Japan, Australia and Asia . This is his everyday life.
His mission, apart from the sporting challenge with himself, is to narrate emotions and environments. For Franco the urgency to start new travels and adventures is so as not to waste a minute of his life and to visit and know new places and people. Travelling and skiing is more than a profession it is an authentic way of life.
Author of numerous pubblications and books on Mountains and adventures: from the famous Alpine Skiing Guide Books “From the Stelvio to San Candido”, “From Engadina To Tauri” and “Alto Adige Magia Bianca” as well as those books on live geographical adventures, as he likes to define them such as “Europe Explorer” and “Snow in the Mediterranean”, “Living the Alps”, “Atlantic” and “Americhe”
The most recent pubblication is a series of four Alpine Skiing Guides on the mountains near his home and “Re-living the Alps” a new Atlas dedicated to the rediscovery of the mountainous heart of Europe.
Photographer and Reporter, he lives ‘in the centre of the world’ between the snows of the village of Fai della Paganella and the romantic village of Rovere della Luna situated in the province of Trento, in North Eastern Italy. It is here that ,with his family, he has realized “Gionco Communication”: a temple for the promotion of free time, projects and testing of innovative sporting equipment and the realization of particular ideas for communications and images.
His years of activity as a promoter of sport linked together with a respect for nature has been rewarded by the recognition as a Fair Play Mecenate “Sport over and above Sport”, a prestigous and important international prize.